British Airways has just announced a fee to assign seats in advance. So, if you want to be assured that your 3-year-old child will be sitting next to you during your flight, a fee ranging from £10 to £60 will apply.
Looking from another angle, this could be an opportunity to have free babysitting on board! Whoever is randomly selected to sit next to your child will take the burden! Note that the fee applies to international flights as well. I can't wait...
Here is BA's version: "Customers frequently request specific seats, but in the past we've only been able to confirm them 24 hours in advance or on the day. We know people want to secure them in advance and have real control over their flying experience. This will allow them to do that."
On BBC News today.